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Project: Rebrand of King County Equity Now
Client: King County Equity Now
Disciplines: Art direction, logo and brand design
Deliverables: Full logo suite and brand guideline
OBJECTIVE
King County Equity Now (KCEN) is a pro-Black advocacy and policy organizing nonprofit focused on developing liberated Black communities that own and control the resources and systems that impact Black lives. Being a recently formed organization, they were in need of a strong brand that was a clean and direct reflection of their community and cause. We were set to create a logo suite, brand guidelines, and a commanding web presence.
OUTCOME
We developed an impactful logo suite that utilized powerful type, bold lines, and a color palette that has been steeped in the the Black community for centuries. Along with the logo suite, we provided a comprehensive brand guide that details the organizations story and purpose, the brand’s voice, and a style guide with media examples that paved the way for the websites development.
